 Subscribe in a reader
| Archive for July, 2009
A few years back I remember my father getting his house washed a being very worried about water intrusion and damage being done to the vinyl siding. He had actually always done the house himself so he knew how easily it could be damaged with too much pressure. Not being as young as he used to be, he had no choice but to find a pressure washing company to do it for him. I remember him asking me to come over and just listen in on the conversation during the estimate. He just wanted my feedback and my feelings towards the contractor after he left. I knew this pressure washing contractor would never close my Dad on the spot because he was very hesitant to make haste decisions. I worked as a salesman for several years so my Dad respected my opinion in matter like this. The pressure washing contractor called my Father back within an hour of him requesting an estimate online, he showed scheduled the estimate within two days, and he actually showed up on time when he said he would. I have to tell you this guy was impressing me before the estimate even started. As the meeting went on with Dad and the pressure washing guy many questions were asked and answered quick and to the point. I noticed the pressure washer listening a lot to my Dad and not just try to sell him the whole time. He did a great job of presenting his services, he listed the benefits that my Dad was looking for, and most of all he made my Dad feel like he cared. To my surprise he got hired on the spot. The pressure washing contractor came back the following week and did a great job and have washed Dad’s house every year since. The one thing I learned from being in sales is what this guy did and it worked. He was prompt and made my Dad feel important and that is what got him the sale, and because he also delivered great results he has kept my Dad as a customer. Running a pressure washing company really is not rocket science but so many companies just miss the boat by trying too hard.
|